A Seasonal Fashion Campaign, From Moodboard to Release
Creative direction, photography, film and social rollout for a new seasonal collection.
BrandWorks Newsroom1 min read
BrandWorks recently delivered a seasonal campaign for a fashion label, covering creative direction, casting, photography, film and the social rollout.
The collection was built around colour, so colour led every decision: set design, styling, grade and the order in which pieces were released across channels.
The campaign launched with a hero film and editorial stills, followed by a planned sequence of social content that introduced the collection piece by piece over several weeks.
