BrandWorks Brings PR and Founder Reputation Into One Practice
Public relations, founder visibility and search reputation will now be planned and delivered by a single team.
BrandWorks Newsroom1 min read
BrandWorks has brought its public relations, founder reputation and search reputation work together into one practice.
The change reflects how this work already happens in practice. Coverage shapes search results. A founder’s profile shapes how coverage is received. Search results shape what journalists, investors and partners see first. Planning the three separately left gaps between them.
Clients will now work with one team responsible for positioning, media relations, leadership profiles and the first page of search, with photography and film support from the wider studio. Read more about the thinking in the Journal: Your Founder Is Already Part of Your Brand.
