We get founders and leadership teams into the publications their customers read, onto the stages and podcasts that matter in their industry, and make sure that what people find when they search your name is accurate and current.
Before a meeting, most people look you up. What they often find is a thin profile, a directory listing, someone else with your name, and the one complaint thread from three years ago.
We don’t hide criticism. We make sure the full, accurate picture is there too, so the first page reflects who you are now.
Rahul Tanwar- Pune | LinkedIn
Pune, Maharashtra · 500+ connections. View Rahul Tanwar’s profile on LinkedIn, a professional community of…
Rahul Tanwar| Director Details and Companies
Registered director of 2 companies. View DIN, registered address and filing history for Rahul Tanwar…
Rahul Tanwar’s Bharatanatyam recital draws a full house
The classical dancer returned to the city for a one-night performance at the…
Anyone dealt with Masai? Delivery delays
Our shipment was two weeks late and nobody answered emails. Has anyone else had this with Rao’s company…
Illustrative example. Rahul Tanwarand Masai are made up.
The research points two ways at once. A founder’s reputation carries real commercial weight, and audiences are more sceptical than ever. That’s why the only reputation worth building is one that holds up when people check.
44%
of a company’s market value is attributed to the reputation of its CEO, according to executives surveyed by Weber Shandwick.
1,700+ executives worldwide, 2015. Source
73%
of B2B decision-makers say an organisation’s thought leadership is a more trustworthy way to judge it than its marketing materials.
3,484 professionals in seven countries, including India, 2024. Source
69%
of people worry that business leaders, government officials and journalists deliberately mislead them.
33,000+ respondents in 28 countries, 2025. Source
Most founders need some of this, not all of it. We start with an audit of where you stand and recommend the smallest set of work that will make a real difference.
Media relationsWe find the reporters, editors and producers who actually cover your field, then pitch them stories they can use: new data, a clear point of view, or a customer story with real numbers behind it.
Every pitch is written for one person and kept short. Mass emails are easy for journalists to spot and easy for them to ignore.
Bylined articles, opinion pieces and LinkedIn posts written with you and in your voice. We work from interviews, not templates, so what goes out sounds like you on a good day.
We help you choose two or three subjects you can speak on with real authority, and stick to them until people start to connect you with them.
We put you forward for panels, industry events and podcasts whose audiences include your customers, investors or the people you want to hire.
Before you go on, we prepare talking points with you and run media training, including the awkward questions.
What appears when someone searches your name is often the first impression an investor, client or new hire gets. We make sure profiles, bios and your company’s About page are accurate and current, and that good coverage is easy to find.
Where Google shows a knowledge panel for you, we help you claim it. Verified owners can suggest changes to it directly. See Google’s help page.
When something goes wrong, we help you establish what actually happened, say something true quickly, and say it consistently to press, customers and your own team.
If coverage gets the facts wrong, we go through the publication’s corrections process rather than threatening anyone.
Our photo team shoots founder portraits and team images that work for articles, speaker bios and LinkedIn.
We also put together a press kit with approved bios, a fact sheet, logos and images, so journalists never have to chase you for the basics.
In Muck Rack’s survey of more than 1,000 journalists, 73% said they reject pitches because they aren’t relevant to what they cover, and 65% prefer pitches under 200 words. Read the findings.
So every pitch goes to someone who covers the subject, refers to their actual work, offers something new, and fits on one screen. This is roughly what one looks like.
ToPriya, logistics correspondent
SubjectSmall exporters pay more per kilo to ship. Data from 4,000 shipments
Hi Priya,
I read your piece last week on freight costs after the monsoon. One thing it didn’t cover: small exporters pay far more per kilo to ship than large ones, often for the same route.
Masai has data from 4,000 shipments made by small exporters in Maharashtra over the past year, and the gap is wider than most people assume. Founder Rahul Tanwarcan walk you through it and share the full dataset.
She’s also happy to talk about the delivery problems Masai had in 2021 and what it changed afterwards, if that’s useful context.
Would a short call this week work?
Thanks, Meera, BrandWorks
Illustrative example. The people, company and figures are made up.
First month
We interview you and the people around you, look at what search and the press currently say about you, and find the stories only you can tell. You get a narrative, a target media list and a plan.
Months two and three
New portraits, an accurate bio, a press kit and an updated About page go live. Profiles get tidied up. The first pitches and bylined pieces go out.
Month four onwards
Regular pitching, writing and speaking, adjusted to what’s getting picked up. Every quarter we review coverage and search results with you and decide what to keep doing.
A bad story, a viral complaint or a misquote moves fast. Call us before you respond publicly. The first statement usually shapes the coverage that follows, and it’s much easier to get right than to fix later.
Tell us it’s urgent and we’ll reply the same day.